Wearing glasses every day can practically become part of your personality. Sometimes people don’t even recognize you without them. So what happens when you switch to contacts for convenience but you still want to be seen in your favorite frames? One option is to get them tattooed to your face. At least that’s what Matthew has come up with. He decided to to participate in the Ray-Ban Never Hide ad campaign to get his 15 seconds of fame on a billboard in Times Square. Although somehow we think he’ll get more attention then just a billboard. Check out photos of him getting the tattoo on Flickr.